PITO Article

“Behind craftsmanship lies heritage; behind products lies a complete system.”

On May 21, the 22nd China (Shenzhen) International Cultural Industries Fair officially opened at the Shenzhen World Exhibition & Convention Center. At this global gathering of premium cultural brands, Mr. Xu Ruisheng, inheritor of Chaozhou blue-and-white porcelain intangible cultural heritage and General Manager of Guangdong PITO Production Base, appeared alongside Ms. Zhao Chuping, Head of PITO’s Gift Division, to unveil the PITO exhibition booth. One represents the preservation of craftsmanship and the foundation of manufacturing, while the other understands market aesthetics and customer demand. Their joint appearance reflected PITO’s development philosophy: “Intangible heritage as the soul, intelligent manufacturing as the foundation, and the market as the wings.”

This year’s Cultural Expo emphasizes “new-quality cultural productivity,” and the presence of intangible cultural heritage inheritor Mr. Xu Ruisheng became one of the most distinctive cultural highlights at the PITO booth. Having dedicated decades to blue-and-white porcelain craftsmanship, Mr. Xu pursues excellence in every aspect of Chaozhou blue-and-white porcelain production, from cobalt pigment preparation and brushwork techniques to firing precision. His participation was not merely an endorsement of the brand, but also a vivid demonstration of “living heritage,” bringing traditional craftsmanship from the studio directly onto a national-level exhibition platform.

At the venue, Mr. Xu Ruisheng demonstrated the traditional Water-Splitting Technique in blue-and-white porcelain painting. “The true beauty of blue-and-white porcelain lies in the breathing sensation of cobalt pigments on the clay body,” he said. “We insist on preserving traditional craftsmanship so that every piece carries the warmth of handcrafting and the traces of human artistry.” His live demonstration attracted numerous professional visitors seeking cultural depth, collectible value, and high-end ceramic craftsmanship.

During the exhibition, Mr. Chen Chuangyang, District Chief of Chao’an District, Chaozhou City, visited the PITO booth for guidance. After listening to detailed presentations and viewing the products, Mr. Chen highly praised PITO’s integration of intangible cultural heritage with industrial innovation, as well as its efforts to promote Chinese ceramic culture globally through international platforms such as the Cultural Expo. He encouraged PITO to continue strengthening its brand and contribute further to the high-quality development of Chaozhou’s ceramic manufacturing industry.

Under the brilliance of the heritage master’s craftsmanship, PITO’s product portfolio appeared increasingly clear and comprehensive — from artistically designed ceramic collections showcasing innovation to high-end porcelain tableware developed for global luxury hotels and state banquet settings. Together, they form a complete product matrix serving diverse hospitality and commercial needs.

Among them, the works supervised or personally hand-painted by Mr. Xu Ruisheng became major highlights of the exhibition. Meanwhile, PITO’s signature bone china collections were presented in modern forms, with their translucency and exceptional strength fully displayed under the exhibition lighting, attracting numerous visitors to stop and admire.

While visitors praised the beauty of the pieces, Mr. Xu Ruisheng’s additional role as General Manager of the production base also reinforced confidence in the brand’s manufacturing reliability. “Beauty is what people perceive externally, while reliability is our internal commitment,” said Mr. Xu. “At PITO’s 40,000-square-meter modern production base, we have established a complete standardized manufacturing system — from raw material refinement and form design to precision-controlled firing. This ensures consistent quality in every batch and gives us the confidence to undertake state banquet projects and international top-tier hospitality deliveries.”

“Creating excellence from 0 to 1 and maintaining stable production is only the beginning. Our mission is to achieve precise delivery from 1 to N. With more than 10,000 shape designs and deep OEM/ODM customization capabilities, we can rapidly match this reliable excellence to high-end hospitality scenarios worldwide.”

PITO sincerely invites global hotel management groups, luxury dining brands, gift distributors, and international partners to visit the exhibition booth. Visitors are welcome to experience the texture and craftsmanship of the porcelain firsthand and discuss customization requirements or procurement plans directly with the PITO team. As a manufacturer-direct porcelain supplier, PITO is committed to reducing unnecessary intermediaries and building long-term, stable partnerships through efficient service and competitive solutions.

At the 2026 Shenzhen Cultural Expo, through May 25, visitors can find PITO at Booth 13C03-3, Hall 13, Shenzhen World Exhibition & Convention Center. The PITO team warmly welcomes guests from around the world to connect through porcelain craftsmanship and explore future cooperation opportunities together.

The 22nd Shenzhen Cultural Expo · Meet PITO

Date: May 21–25, 2026

Venue: Shenzhen World Exhibition & Convention Center

PITO Booth: Hall 13, Booth 13C03-3

Special Guest: Xu Ruisheng, Intangible Cultural Heritage Inheritor and General Manager of PITO Production Base

PITO warmly welcomes visitors to meet the master in person and experience the craftsmanship of Chinese porcelain culture firsthand.

As a brand deeply rooted in the ceramic industry for many years, Mr. Xu Ruisheng, General Manager of PITO’s production base and inheritor of blue-and-white porcelain intangible cultural heritage, introduced PITO to global visitors.

PITO is a high-end porcelain manufacturing enterprise originating from Chaozhou, China’s renowned “Porcelain Capital,” and is also a heritage enterprise dedicated to preserving traditional blue-and-white porcelain craftsmanship. The company specializes in providing one-stop hospitality tableware and tabletop solutions for luxury hotels and global hospitality brands. PITO’s signature high-strength bone china contains up to 52% bone ash, while its fine china series offers enhanced durability, effectively reducing operational breakage and improving reuse efficiency. Fired at high temperatures, the products combine lightweight translucency with exceptional impact resistance, making them especially suitable for high-frequency hotel and restaurant operations.

Drawing upon Chaozhou’s rich blue-and-white porcelain heritage, PITO offers a library of more than 10,000 shapes and designs. From form and decoration to logo customization, the company supports highly flexible OEM/ODM customization services, enabling rapid adaptation to the personalized requirements of Michelin-starred restaurants, state banquets, luxury hotels, and other high-end hospitality environments. PITO products have served prestigious international projects including the Presidential Palace of Tajikistan, the Parliament of Thailand, receptions for the President of France, and Dubai’s EMAAR Hotel Group.

Today, PITO’s marketing network spans Europe, the Americas, the Middle East, and Southeast Asia, making it a preferred partner for many international five-star hotels and hospitality groups. With a 40,000㎡ production base in Chaozhou’s core ceramic region and a municipal-level R&D center, PITO ensures stable and reliable production and delivery capabilities. Beyond porcelain tableware, PITO also provides a full range of hospitality products including glassware and hotel linens, supporting one-stop solutions from design to final implementation.

New Era

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In the future, let’s move forward hand in hand!