PITO Article

On June 13, 2025, Mr. Fernando Fernández Guerra, Consul General of Uruguay in Guangzhou, along with Consulate Secretary Ms. Wu Shiyue, visited the PITO·
GBI Experience Center for an official exchange. During the visit, the Consul General explored the rich heritage of Chinese intangible cultural heritage in ceramics and engaged in in-depth discussions with the PITO team on cross-border collaboration, product development, and market expansion—injecting new vitality into China-Uruguay economic and trade cooperation.

Consul General Praises PITO’s Heritage Craftsmanship

Exploring Opportunities in the South American Market

Accompanied by Mr. Xu Hongsheng, Chairman of PITO, Consul General Fernández gained an in-depth understanding of Chaozhou’s intangible cultural heritage—particularly the art of blue-and-white porcelain—and even took part in creating a ceramic plate painting at PITO’s art studio.

The Consul General shared that he has participated in some intangible cultural heritige ceramic workshop handcraft’ experience activities before, making his experience at PITO both enjoyable and intuitive. He also enthusiastically introduced Uruguay’s renowned livestock culture—“Every cow has a unique identification number, traceable throughout its lifetime”—a philosophy of craftsmanship that resonates with the spirit of fine ceramics.

Later, the Consul General toured PITO’s experience center, where he admired up close the premium bone china tableware, Longde porcelain, and high-temperature glaze series—all incorporating Chaozhou’s intangible heritage blue-and-white porcelain techniques. PITO’s independently developed ”Longde Porcelain” earned high praise for its exceptional impact resistance (40% above national standards), and the premium bone china’s “jade-like whiteness and mirror-like brilliance”, with a bone ash content of up to 52%.

During the meeting discussion, the Consul General provided a detailed overview of the Uruguayan market. He noted that as a high-income country in South America, Uruguayan consumers exhibit strong demand for personalized, high-quality home products. He recommended that PITO develop more blue-and-white porcelain collections while avoiding gold-rimmed designs to better align with local cultural preferences.

Additionally, he extended a special invitation for PITO to visit Uruguay and explore potential partnerships with hotels and food service companies across South America.

PITO Accelerates Global Expansion

New Office Plans Unveiled

During the meeting, Mr. Xu Hongsheng, Chairman of PITO, shared the company’s recent achievements and internationalization strategy with the Consul General. Currently, PITO’s products have been exported to 32 countries and regions worldwide, serving over 150 major domestic and international projects.Notable clients include Dubai’s EMAAR Hotel Group and official banquets during the French President’s visit to Guangzhou.

Mr. Xu also revealed that PITO has begun planning a new 5,000-square-meter office space in Guangzhou’s Pazhou district. This facility will integrate R&D, design, and international business operations to further enhance the company’s global market capabilities. The Consul General expressed strong approval of these plans and expressed his intention to visit the new office upon its completion.

The meeting was attended by Ms. Lin Xiaoqin, Secretary-General of the China Hotel Supplies Association, Deputy Secretary-General Ms. Liu Dongqian, and Ms. Lu Jin, Overseas Business Department Manager of PITO.

During the discussions, Deputy Secretary-General Liu introduced the work of the Association’s International Trade Professional Committee to the Consul General. She expressed the Association’s keen interest in establishing industry exchanges with Uruguay, aiming to build a more expansive platform for bilateral cooperation.

Ceremonial Gift of Intangible Heritage Blue-and-White Porcelain
Celebrating China-Uruguay Friendship

Following the talks, PITO presented the Consul General with Success Upon Arrival, a masterpiece by Mr. Xu Ruisheng, a recognized inheritor of Chaozhou’s blue-and-white porcelain heritage. This work will also be featured as a custom exhibit in the Guangdong Pavilion during China Week at Expo 2025 Osaka. Blending traditional craftsmanship with contemporary design, it reflects the profound cultural legacy of Chinese ceramics.

In return, the Consul General gifted a signed commemorative book titled 70 Years of China–Uruguay Economic and Trade Relations. This exchange of cultural gifts symbolized the deepening friendship and opened a new chapter of collaboration between the two nations.

About PITO: A Ceramic Brand Rooted in Tradition and Innovation

PITO, recognized as a leading Chinese export brand and a designated guardian of Chaozhou’s blue-and-white porcelain heritage, is committed to advancing the ceramic industry through its “Elevating Dining with Exquisite Tableware” philosophy. Its product range spans three main categories: high-end hotel tableware, customized gift ceramics, and decorative home ceramics—offering over 10,000 distinct designs.

In recent years, PITO has accelerated its global expansion through international platforms such as the Frankfurt International Trade Fair. Its kiln-glazed collections and fully glazed integrated-formation products have become standout bestsellers in overseas markets.

The Uruguayan Consul General’s visit has provided strategic insight for PITO’s entry into the South American market while pioneering new pathways for the global promotion of Chinese ceramic culture.

Moving forward, PITO will continue to drive development with a dual focus on innovative design and traditional craftsmanship, contributing to economic cooperation and cultural exchange along the Belt and Road Initiative.

【PITO】
PITO, whose is headquartered in a 40,000-square-meter core production area for daily-use ceramics in Chaozhou, China. Its marketing network spans major first- and second-tier cities across the country and extends globally. PITO’s products are exported to Southeast Asia, Europe, North America, Australia, the Middle East, and beyond. Its ceramic products and services have been featured in over 100 large-scale domestic and international projects, including the Presidential Palace of Tajikistan, the National Assembly of Thailand, Dubai’s EMAAR Hospitality Group, Canton Tower, Baiyun International Airport, Garden Hotel, Guangdong Guest House, CITIC Group, the Palace Museum Cultural Creative Center, as well as numerous five-star hotels, major restaurant chains, and corporate gifting programs.

【About Uruguay】
Uruguay is a coastal country located in the southeastern region of South America, featuring the Pampas grasslands and an Atlantic coastline. Its culture is shaped by both Spanish and American influences, offering a rich blend of historical landmarks and natural beauty. Uruguay is renowned for its rural landscapes, cultural diversity, and historical depth. The country is also known for its beloved cuisine, particularly asado (barbecue) and the traditional herbal drink mate.

【Uruguay’s Culinary Capital】
Montevideo, the nation’s capital located in the southern part of the country along the Bay of Montevideo, has earned global culinary recognition. Its historic Old Town has been designated a UNESCO Creative City of Gastronomy—an honor that not only highlights Uruguay’s excellence in culinary culture but also affirms its growing influence in the global food scene.

New Era

New Pattern

New Opportunities

In the future, let’s move forward hand in hand!