PITO Article

On the afternoon of August 21, the signing ceremony for the strategic cooperation between the Guangdong Homestay Industry Association and Gongmei Digital, together with the launch of the “Lingnan Craftsmanship” IP, was successfully held at the P&T Royal Ware Reception Hall.

The event was jointly hosted by Guangdong Gongmei Digital Culture Co., Ltd., the Guangdong Homestay Industry Association, and the “Lingnan Craftsmanship” program of Guangdong Radio and Television’s Mobile Channel, with strong support from Guangdong P&T Porcelain Co., Ltd. Industry leaders, corporate representatives, and professionals from the cultural and creative and homestay sectors gathered together to explore new possibilities for the integration of Lingnan culture, tourism, and hospitality.

Strategic Cooperation Takes Shape, Unlocking a New Model for Integrating Homestays and Cultural Creativity

At the event, Xiao Jinghua, Vice President and Secretary of the Guangdong Homestay Industry Association; Lü Yong, General Manager of Guangdong Gongmei Digital Culture Co., Ltd.; and Chen Yixian, General Manager of Shenzhen Yidao Network Technology Co., Ltd. and Business Director of “Lingnan Craftsmanship,” delivered speeches respectively.

Their discussions focused on rural revitalization, the upgrading of the cultural tourism industry, and the high-quality development of the homestay sector, while offering insights into emerging trends in the integration of cultural and creative IP with the homestay industry.

Witnessed by all the guests, the two parties officially signed a strategic cooperation agreement.

Moving forward, the two sides will work closely together to draw on Lingnan’s rich local culture and promote the integration of intangible cultural heritage, craftsmanship-inspired IP, and homestay spaces. The collaboration aims to transform Lingnan culture into innovative applications while creating new value for the industry and supporting the transformation and upgrading of Guangdong’s homestay sector.

Launch of the “Lingnan Craftsmanship” IP, Bringing Lingnan Artisan Culture to a Wider Audience

A major highlight of the event was the official launch of the two mascots of the “Lingnan Craftsmanship” program: Aotou Xiaojiang and Redcotton Xiaoyi.

As a premium cultural documentary program at the provincial level in Guangdong, “Lingnan Craftsmanship” is dedicated to exploring and showcasing the craftsmanship and cultural heritage of the Lingnan region. With broad coverage across Guangdong, the program serves as an influential platform for promoting Lingnan’s intangible cultural heritage and the spirit of craftsmanship.

The event also featured an IP award ceremony. Wu Zhirong was named the Chief Artist of the Official Mascot IP, while Wu Yue received the Official Mascot IP Finalist Award. The two designers shared their creative concepts on site, offering guests an in-depth look at the aesthetics and creative spirit behind Lingnan craftsmanship.

As a special supporting partner of the event, Lin Xiaoqin, Assistant General Manager of Guangdong P&T Porcelain, delivered a presentation combining P&T’s heritage in Chaozhou ceramics with its industry experience. She shared P&T’s exploration and vision for empowering Lingnan homestays through cultural and tourism integration and supporting cultural development across the industry.

P&T carries forward Chaozhou’s centuries-old ceramic-making tradition and has been deeply engaged in the ceramics industry since 1982. As a recognized inheritor of Chaozhou blue-and-white porcelain intangible cultural heritage and the first company in Guangdong to receive Export Brand Certification (No. 0001), P&T Royal Ware has focused on high-end hotel and hospitality porcelain for more than four decades.

Today, P&T operates a 40,000-square-meter smart manufacturing base with more than 400 skilled technicians and an annual production capacity of over 10 million pieces. Its works have been showcased at China’s national pavilion at World Expos, while its products have been used in presidential palaces, parliaments, luxury hotels, Canton Tower, Palace Museum cultural and creative projects, and more than 100 other major projects in China and overseas. Its business now extends across more than 100 countries and regions worldwide.

As cultural tourism consumption continues to evolve, homestays are shifting from basic functional accommodation toward experiences centered on cultural value. In response to this transformation, P&T has developed a three-part cultural and creative empowerment solution for homestays, helping Lingnan properties differentiate themselves and expand their appeal:

Living Heritage Experiences

Leveraging the Chaozhou Blue-and-White Porcelain Intangible Cultural Heritage Museum, P&T can introduce immersive heritage experiences, hands-on workshops, and educational activities into homestays, transforming static cultural heritage into engaging, living experiences.

Drawing on a product library of more than 10,000 ceramic forms, P&T incorporates blue-and-white heritage elements into homestay tableware, cultural products, and decorative pieces, while supporting comprehensive customization to create distinctive cultural identities for individual properties.

P&T provides one-stop soft furnishing solutions for homestays, covering ceramics, glassware, and textiles. Its specially developed ceramics are fired at high temperatures of up to 1320°C, offering durability and wear resistance for high-frequency homestay environments while balancing visual appeal with everyday functionality.

Looking ahead, P&T will take this collaboration as an opportunity to work with the Homestay Industry Association, the “Lingnan Craftsmanship” program, and industry designers. By opening access to its intangible cultural heritage resources and product library, P&T aims to build a collaborative ecosystem connecting heritage culture, homestay spaces, and cultural & creative IP.

Roundtable Discussion Explores New Paths for the Development of Lingnan Homestays

The event concluded with a roundtable discussion themed “Breaking New Ground Through Craftsmanship: Innovative Integration of the Homestay Industry and Cultural & Creative IP.”

Homestay operators, spatial designers, and cultural and creative professionals gathered to explore key topics, including how to bring Lingnan culture into homestay spaces, how homestays and cultural creativity can empower each other, and the future opportunities presented by the integration of hospitality and culture.

The participants agreed that as cultural tourism consumption continues to evolve, cultural experiences are becoming a core consumer expectation. The deeper integration of homestays with intangible cultural heritage, cultural creativity, and documentary IPs is expected to create new consumer experiences and business models, becoming an important pathway for the high-quality development of Lingnan’s homestay industry.

Let Porcelain Carry Culture Forward, Empowering the Future Through Craftsmanship

Looking ahead, P&T will continue to explore innovation in intangible cultural heritage ceramics and connect resources across the industry, bringing the thousand-year tradition of Chaozhou blue-and-white porcelain into homestays throughout Lingnan and using craftsmanship-driven creativity to create a new cultural identity for Lingnan’s cultural tourism industry.

P&T is a high-end porcelain and bone china manufacturing brand rooted in Chaozhou, known as the “Porcelain Capital of China,” with decades of experience in the ceramics industry. As an inheritor of Chaozhou blue-and-white porcelain intangible cultural heritage, P&T is dedicated to providing global high-end hotels and restaurants with one-stop tableware solutions designed around table aesthetics.

P&T specializes in high-strength bone china with a bone ash content of up to 52%. Its high-strength ceramic body helps reduce product loss and improve reuse efficiency. High-temperature firing delivers a combination of lightweight translucency and exceptional impact resistance, making the tableware particularly suitable for high-frequency hospitality operations.

Building on the heritage of Chaozhou blue-and-white porcelain, P&T offers a library of more than 10,000 ceramic forms. From shapes and patterns to logos, P&T supports flexible customization to meet the individual requirements of high-end hospitality environments, including Michelin-starred restaurants and state banquets, helping create distinctive table settings for every project.

P&T products have been used at the Presidential Palace of Tajikistan, the Parliament of Thailand, events hosting the President of France, and hotels under the Dubai-based EMAAR Hospitality Group, among other international projects.

Today, P&T’s marketing network spans Europe and North America, the Middle East, and Southeast Asia, making it a trusted partner for numerous five-star hotels. With a 40,000-square-meter production base in Chaozhou and a municipal-level R&D center, P&T provides stable production and delivery capabilities. Its product portfolio covers ceramics, glassware, textiles, and other hospitality supplies, supporting one-stop project delivery from design through implementation.

New Era

New Pattern

New Opportunities

In the future, let’s move forward hand in hand!