PITO Article

From March 13 to 17 (local time in Germany), INTERNORGA 2026—the flagship trade fair for the European hospitality and foodservice industry—opened at Hamburg Messe und Congress in Germany. This year’s exhibition brought together over 1,200 exhibitors and attracted approximately 85,000 professional visitors, serving as a key platform for gaining insights into global hospitality trends and emerging business opportunities.

Guangdong PITO, based in Chaozhou—China’s renowned “Porcelain Capital”—made a striking appearance with its finely crafted ceramic tableware. Showcasing the elegance of Eastern porcelain artistry to the European market, PITO once again brought the excellence of “Made in China” and Chaozhou craftsmanship, recognized as part of Chaozhou’s Intangible Cultural Heritage, to the global stage.

INTERNORGA Hamburg: Leading New Industry Directions

Amid challenges such as rising costs, labor shortages, and ongoing digital transformation, INTERNORGA 2026 delivered a clear message: the industry is entering a new phase of development driven by innovation and renewed confidence. From smart equipment and sustainable solutions to elevated culinary aesthetics, global brands gathered to explore the future of hospitality and foodservice.

As a leading ceramic tableware manufacturer, PITO attracted strong interest from international buyers with its high-quality, aesthetically refined, and highly versatile hospitality tableware (52% Bone Ash Content). Through both design excellence and product performance, the brand highlighted the depth and craftsmanship of Chaozhou’s ceramic heritage.

Connecting Global Cuisine, Celebrating the Art of Pizza

Beyond the exhibition, PITO is also looking ahead to the launch of the German regional selection for the World Pizza Championship in Naples. This September, top pizza masters from around the world will gather in Naples for the final competition. PITO will support this global culinary stage with premium tableware (1320°C High-Temperature Firing), enhancing the presentation of world-class cuisine through exceptional craftsmanship.

Bridging the World Through Porcelain

From high-end domestic collaborations to international exhibitions, PITO consistently upholds its core principles:

• Preserving the craftsmanship of Chaozhou Intangible Cultural Heritage
• Focusing on scenario-based solutions for hospitality, dining, and bakery sectors (One-Stop Hospitality Tableware Solution)
• Connecting global clients through design excellence and premium quality

Looking ahead, PITO will continue to expand its international presence under the banner of China’s Porcelain Capital. By offering ceramic products that combine Eastern aesthetics with practical functionality, PITO aims to bring the beauty of Chinese porcelain artistry to a global audience.

PITO — A high-end ceramic tableware manufacturer from Chaozhou, China’s Porcelain Capital.

With a 40,000㎡ production base located in Chaozhou’s core ceramic region, PITO specializes in high-end hotels, state banquets, as well as government and enterprise customization projects. The company has contributed to over 100 large-scale projects worldwide, including the Presidential Palace of Tajikistan, the Parliament of Thailand, Emaar Hospitality in Dubai, Canton Tower, the Palace Museum Cultural & Creative, and Guangzhou Gifts.

Its sales network spans major cities across China and extends internationally to Southeast Asia, Europe, North America, Australia, and the Middle East. PITO remains committed to bringing high-quality hotel tableware into everyday life.

At the same time, PITO integrates Chaozhou’s intangible heritage blue-and-white porcelain with modern design to build a distinctive cultural IP—evolving from “selling products” to “delivering culture and lifestyle,” and serving as a bridge between Chinese ceramic craftsmanship and global premium living.

New Era

New Pattern

New Opportunities

In the future, let’s move forward hand in hand!